Privacy Policy

1. Who We Are

Hoggl is a peer-to-peer marketplace for pre-loved children's items, operated by The 4th Principle Ltd, a company registered in England and Wales.

We are the data controller for the personal information you provide when using the Hoggl app. If you have any questions about how we handle your data, please contact us at info@the4thprinciple.com.

2. What Information We Collect

Information you provide to us

When you create an account or use Hoggl, we may collect:

• Your name and email address
• Your delivery address and postcode
• Profile information such as your display name
• Listing information including item descriptions, photographs, and pricing
• Messages sent between buyers and sellers through the app
• Payment and identity information collected during seller onboarding via Stripe

Information collected automatically

When you use the Hoggl app, we may automatically collect:

• Device type and operating system
• App usage data such as pages viewed and actions taken
• Your approximate location, where you have granted permission, to support local browsing features

3. How We Use Your Information

We use the information we collect to:

• Create and manage your account
• Enable buying and selling transactions between users
• Process payments securely via Stripe
• Arrange shipping and delivery of items via our carrier partner
• Send transactional notifications such as order confirmations, dispatch updates, and messages from other users
• Investigate and resolve disputes between buyers and sellers in accordance with our Returns and Refunds Policy
• Enforce our Acceptable Use Policy and detect and prevent fraud or misuse of the platform
• Comply with our legal obligations

We do not use your personal information for marketing purposes and we do not send marketing emails or messages.

4. Our Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract — processing is necessary to provide you with the Hoggl service and fulfil our obligations to you as a user
• Legitimate interests — to operate and improve the platform, prevent fraud, and ensure the safety of our community
• Legal obligation — where we are required to process data to comply with applicable law
• Consent — where you have given us explicit permission, such as allowing access to your device location

5. Who We Share Your Information With

We do not sell your personal data. We share your information only with the following third parties, and only to the extent necessary to provide our service:

Stripe

We use Stripe to process payments and manage seller accounts. Stripe collects and processes payment and identity information directly. Their privacy policy is available at stripe.com/gb/privacy.

Shippo and our carrier partner

We use Shippo to generate shipping labels and arrange delivery. Your name and delivery address are shared with our carrier to fulfil orders. Shippo's privacy policy is available at goshippo.com/privacy.

Firebase (Google)

Our app is built on Google Firebase, which provides our database, authentication, and notification infrastructure. Data is stored securely on Firebase servers. Google's privacy policy is available at policies.google.com/privacy.

We do not share your data with any other third parties.

6. Where Your Data Is Stored

Your data is stored on Google Firebase servers. Firebase may store data in data centres located within the European Economic Area (EEA) or in the United States. Where data is transferred outside the UK or EEA, appropriate safeguards are in place in accordance with UK GDPR requirements.

7. How Long We Keep Your Data

We retain your personal data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days, except where we are required to retain it for legal or regulatory reasons such as tax or fraud prevention records.

Transaction records may be retained for up to 7 years in line with UK financial record-keeping requirements.

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate or incomplete data
• Right to erasure — you can ask us to delete your personal data, subject to certain exceptions
• Right to restriction — you can ask us to restrict how we use your data in certain circumstances
• Right to data portability — you can request your data in a structured, machine-readable format
• Right to object — you can object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at info@the4thprinciple.com. We will respond within 30 days.

9. Cookies

The Hoggl app does not use cookies. If we introduce a web presence in future that uses cookies, we will update this policy accordingly.

10. Children's Privacy

Hoggl is a platform for parents and guardians aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe a child has provided us with personal information, please contact us at info@the4thprinciple.com and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes via the app. The date at the top of this page will always reflect when the policy was last updated.

12. How to Complain

If you have concerns about how we handle your personal data, please contact us first at info@the4thprinciple.com and we will do our best to resolve the matter.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

13. Contact Us

If you have any questions about this Privacy Policy, please contact:

The 4th Principle Ltd
Email: info@the4thprinciple.com